Why image optimization matters for Iowa websites
When laying out your Iowa website, one of the most important elements to consider is images. Using images effectively goes beyond simply choosing great photography. Image size, file format, and compression all have a direct impact on website performance. In this article, we’ll discuss how to properly prepare images for your website and why it matters.
Accessibility made simple: Why you should try the Siteimprove extension
Making your website accessible doesn’t have to be complicated. If you’re already using Siteimprove, you know how helpful it is for maintaining standards and catching issues. But there’s another tool that can make your workflow even smoother: the Siteimprove browser extension.
Optimizing Navigation: Findings from Human Resources usability testing
This report summarizes usability studies conducted on hr.uiowa.edu with participants from various career levels across the University of Iowa. The study focused on the ‘Careers’ section of the site’s main navigation and was a collaborative effort between University Human Resources and the Office of Strategic Communication Web Team in 2025.
Ensuring ADA Title II compliance for your Iowa website
ADA compliance doesn’t have to be overwhelming. At the University of Iowa, we want to make every website accessible to everyone. In this guide, you’ll learn what ADA Title II means, why it matters, and practical steps to keep your site compliant.
Listening with purpose: Understanding and conducting stakeholder interviews
Interviews. For some, just hearing the word can evoke a sense of dread and concern. The preparation, rehearsing of questions and answers, and the unknowing when you are walking into the interview room. But when it comes to your website redesign, interviews are a different kind of conversation.
Talk to me, not them: The most important factor in your website redesign
When redesigning a website, there are countless factors to juggle — from page layout and content types to calls-to-action and overall goals. But among all these considerations, one stands out above the rest: your audience.
Making your website work: A guide to web content strategy
When you hear the term web content strategy, it might sound a bit vague or even confusing. It sounds important—but what does it actually mean? Web content strategy is more than just writing web pages—it’s about planning, organizing, and maintaining content so it truly serves your users.
How to submit your sitemap to Google Search Console: A step-by-step guide
Submitting a sitemap to Google Search Console can seem overwhelming, but it doesn't have to be. We've crafted a comprehensive step-by-step guide with helpful information you need to navigate this essential aspect of web optimization.
Understanding region settings: A guide for your Iowa website
As you build and manage your Iowa website, you might find that there are certain messages or calls to action (CTAs) you'd like to display consistently across your site. The easiest way to do this is through region settings—a feature that allows you to add content that stays on all or selected pages of your site.
Creating webforms that connect: Key best practices
Webforms are an effective way to collect information, but a well-designed form improves experience and data accuracy. This article highlights key best practices for creating better webforms with SiteNow v3.