Why image optimization matters for Iowa websites
When laying out your Iowa website, one of the most important elements to consider is images. Using images effectively goes beyond simply choosing great photography. Image size, file format, and compression all have a direct impact on website performance. In this article, we’ll discuss how to properly prepare images for your website and why it matters.
Accessibility made simple: Why you should try the Siteimprove extension
Making your website accessible doesn’t have to be complicated. If you’re already using Siteimprove, you know how helpful it is for maintaining standards and catching issues. But there’s another tool that can make your workflow even smoother: the Siteimprove browser extension.
Optimizing Navigation: Findings from Human Resources usability testing
This report summarizes usability studies conducted on hr.uiowa.edu with participants from various career levels across the University of Iowa. The study focused on the ‘Careers’ section of the site’s main navigation and was a collaborative effort between University Human Resources and the Office of Strategic Communication Web Team in 2025.
Ensuring ADA Title II compliance for your Iowa website
ADA compliance doesn’t have to be overwhelming. At the University of Iowa, we want to make every website accessible to everyone. In this guide, you’ll learn what ADA Title II means, why it matters, and practical steps to keep your site compliant.
Listening with purpose: Understanding and conducting stakeholder interviews
Interviews. For some, just hearing the word can evoke a sense of dread and concern. The preparation, rehearsing of questions and answers, and the unknowing when you are walking into the interview room. But when it comes to your website redesign, interviews are a different kind of conversation.
Talk to me, not them: The most important factor in your website redesign
When redesigning a website, there are countless factors to juggle — from page layout and content types to calls-to-action and overall goals. But among all these considerations, one stands out above the rest: your audience.
Making your website work: A guide to web content strategy
When you hear the term web content strategy, it might sound a bit vague or even confusing. It sounds important—but what does it actually mean? Web content strategy is more than just writing web pages—it’s about planning, organizing, and maintaining content so it truly serves your users.
How to submit your sitemap to Google Search Console: A step-by-step guide
Submitting a sitemap to Google Search Console can seem overwhelming, but it doesn't have to be. We've crafted a comprehensive step-by-step guide with helpful information you need to navigate this essential aspect of web optimization.
Banner ready: How to tell Iowa’s story without overloading your users
The banner is a fantastic tool—when used correctly, it can amplify the Iowa story like nothing else. With the right combination of visuals, concise messaging, and clear calls to action, the banner becomes a dynamic way to grab attention and engage users. Let’s dive into how you can harness the full power of this component while keeping it visually appealing and effective.
Get your collections in order: A guide to using the component wisely
The collection component is a versatile tool for your SiteNow website. It’s perfect for organizing related content or displaying long-form information in a tidy accordion format. By keeping a few key considerations in mind, you can ensure that your content remains well-structured, accessible, and engaging for all users.