Optimizing Navigation: Findings from Human Resources usability testing
This report summarizes usability studies conducted on hr.uiowa.edu with participants from various career levels across the University of Iowa. The study focused on the ‘Careers’ section of the site’s main navigation and was a collaborative effort between University Human Resources and the Office of Strategic Communication Web Team in 2025.
Talk to me, not them: The most important factor in your website redesign
When redesigning a website, there are countless factors to juggle — from page layout and content types to calls-to-action and overall goals. But among all these considerations, one stands out above the rest: your audience.
How crafting user personas can change the way you understand your website audience
When it comes to grasping who your website audience is and what they desire from your site, it can be a bit tricky. You might have a basic understanding of your website users, but one of the best ways to understand who they are and what motivates them is by creating user personas. User personas can be another tool in your kit for really getting to know your audience and building the best website possible for them.