Web Content Strategist
2024 - Present
University of Iowa: Office of Strategic Communication, Iowa City, IA

• Write and edit article content on SiteNow v3 page-building features and web content strategy topics to serve as a resource for the Iowa web community

• Conduct comprehensive website content reviews, assist campus partners in designing alternative page layouts, and offer strategic web guidance and consultation

• Provide guidance and technical support to campus partners on web-related inquiries, ensuring they have access to the resources and answers they need

• Serve as the primary point of contact for Siteimprove, an accessibility tool, assisting campus partners in identifying and resolving accessibility issues to enhance website performance

• Collaborate with cross-functional teams to ensure web content adheres to accessibility standards, best practices, and university branding guidelines

• Develop 20+ training videos on SiteNow v3 components and page-building tools, providing educational resources for campus partners

Web Content Operations Coordinator
2022 – 2024
University of Iowa: Office of Strategic Communication, Iowa City, IA

• Act as a liaison, consultant and resource to the Iowa web community, while advising campus partners, stakeholders and local marketing agencies on best practices in web content strategy, site layout and design

• Gather and track web analytics, collaborate with web content editors and oversee various high-level campus web properties (uiowa.edu, osc.uiowa.edu, webcommunity.sites.uiowa.edu, now.uiowa.edu, stories.uiowa.edu)

• Work as part of a 10-person Scrum team, while participating in weekly sprints, demos and retrospectives

• Instruct, lead and record bi-monthly trainings on SiteNow version 3 (Iowa’s low-code, no-code platform) for campus partners and write blog posts on web content strategy

• Identify and resolve issues on various web properties via Siteimprove, while ensuring ADA compliance

• Collaborate with web developers to project manage the redesign of osc.uiowa.edu, while providing consultation to campus partners to enhance their respective high-level and low-level web properties, including hr.uiowa.edu, president.uiowa.edu, and medicine.uiowa.edu

• Project managed and led redesign of the Office of Strategic Communication website (osc.uiowa.edu) while maintaining relationships with a variety of UI stakeholders

Communications Specialist
2021 – 2022
University of Iowa: Student Life Communications, Iowa City, IA

• Served as the primary communications contact for units within the Division of Student Life including: University Housing and Dining, SLS, RVAP and WRAC, while implementing developed strategic communications plans

• Project managed redesign of two UI websites using Drupal CMS (housing.uiowa.edu and studentlegal.uiowa.edu), while maintaining relationships with a variety of UI stakeholders

• Collaborated with web developers, conducted in-depth user testing, proposed solutions for site needs, designed pages within Drupal CMS and developed high-quality web content in adherence with university brand standards

• Led website content development and maintenance, while writing original content that was informative, accurate, and compelling to target audiences

• Ensured ADA web compliance, gather Google analytical data and provide site maintenance post-launch

• Identified and developed talking points for issues that may arise within units, while coordinating with the Office of Strategic Communication

• Supervised a marketing student employee, instructing them on how to develop and align messaging within the unit and across campus

• Developed communication strategies and channels best suited to unit messaging, while also assessing the efficacy of communications on a routine basis and recommending updates based on data

Communications Coordinator
2016 – 2021
University of Iowa: Student Life Communications, Iowa City, IA

• Coordinated, wrote and copy edited internal and external communications for University Housing and Dining

• Managed social media channels and oversaw large scale marketing campaigns

• Project managed the first redesign of three UI websites (housing.uiowa.edu, dining.uiowa.edu and catering.uiowa.edu) and acted as a liaison to the ITS web team

Elementary School Secretary
2013-2016
Iowa City Community School District, Iowa City, IA

• Assisted students, families and various community members

• Oriented new employees and managed day-to-day office functions