Talk to me, not them: The most important factor in your website redesign
When redesigning a website, there are countless factors to juggle — from page layout and content types to calls-to-action and overall goals. But among all these considerations, one stands out above the rest: your audience.
Making your website work: A guide to web content strategy
When you hear the term web content strategy, it might sound a bit vague or even confusing. It sounds important—but what does it actually mean? Web content strategy is more than just writing web pages—it’s about planning, organizing, and maintaining content so it truly serves your users.
How to submit your sitemap to Google Search Console: A step-by-step guide
Submitting a sitemap to Google Search Console can seem overwhelming, but it doesn't have to be. We've crafted a comprehensive step-by-step guide with helpful information you need to navigate this essential aspect of web optimization.
Transform your website: Simple design tips for a great page with SiteNow v3
Building a webpage is an exciting challenge, offering a chance to create something fresh and connect with your audience. Whether starting new or updating an existing page, small design changes can make a big impact. Here are some simple tips to improve your webpage and enhance your website experience.
Your guide to managing a website redesign project
Redesigning a website offers an exciting opportunity to refresh your content, improve functionality, and give your online presence a new look. We've put together some key recommendations to help guide you through the journey, stay on track, and create a site that speaks to your target audience.
Mastering website audits: How to conduct them and why they matter for your site’s success
Whether you’re at the beginning of a website redesign, working with a newly launched site, or managing an established one, one thing is certain: all websites require updates at some point. One of the ways to ensure your University of Iowa website stays up-to-date is through a powerful often overlooked technique by many: a content audit.
Calls-to-action that work: Helping your users take the next step
When developing a website, one of the most crucial elements to consider is the specific actions you want your users to take upon visiting your site. In this article, we’ll explore three key strategies to effectively utilize calls-to-action and ensure your users know exactly what to do next.
Adding events to your website: Key considerations
Adding events to your website is a great way to keep your audience informed about what's happening within your department and across the University of Iowa campus.
Letting users stay in control: Why new browser windows aren’t always a good idea
When we're browsing the web, clicking on buttons or hyperlinks is something we do without thinking twice. But here's a key point to consider: should your links open in a new window?
Improving your website with effective use of top links
When designing your website, it's vital to steer users towards specific actions, and top links play a pivotal role. Here are three essential strategies to enhance their effectiveness.